About Us

We Make Cool Tools

Here at HOTO we make cool tools to help everyone bring their projects to life. We're committed to producing user-friendly, stylish, and high-quality tools suitable for everyone, from beginners to seasoned professionals.

How It All Started

HOTO was founded in 2016 with the ambition to reinvent the essential tools we use daily. In 2018, we launched our first creation, a precision screwdriver set, with great success, selling 2.1 million units.

Year on year, we strive to developed industry-first, award-winning technology and design that redefined modern tool.

Global Influence

Today, we are an international company with a global perspective, having successively established offices in Shanghai, the United States, Japan, and Hong Kong.

With a strong presence across the globe, HOTO has amassed a user base of over 10 million individuals in 56 countries.

Countries

10,000,000+

Satisfied Customers

HOTO products fall under the category of "didn’t know I needed but now can’t live without."

LIDAN LIU

Chief Executive Officer

The recipient of more than one hundred design awards,including the IF Design Award, IDEA, and the Red Dot Design Award, Lidan Liu founded HOTO technology in 2016, where she serves as CEO.

She has been selected as Ernst & Young Entrepreneurial Winning Women™ Asia-Pacific Class of 2024. Additionally, she is a respected juror for numerous design competitions, such as the German Braun Prize and the German iF Design Award.

Our Vision

Inspiring Innovation, Transforming The Way Creators Work.

Our Value

Design Aesthetics

With uncompromising attention to detail and a contemporary aesthetic, our products are supremely innovative, functional,and desirable. We prioritize visual impact and create a superior user experience through our focus on design innovation, craftsmanship, and simplicity.

Best of the Best

German Red Dot Awards

Cutting-Edge Technology

We use cutting-edge technology to create the most advanced product. We blend advanced energy supply, brushless motor innovation, and sensory solutions, with an integrated supply chain that encompasses the Consumer Electronics + Tools framework to create industry-leading tools.

Professional Quality

We maintain high-quality standards by incorporating innovation and rigorous performance testing into our product development process. Our commitment to professional quality ensures that our tools are reliable, trusted, and built to last.

Inclusive

Everyone can participate in the joy of creating, building, and fixing with tools and products that are accessible by all users, from first time novices to skilled professionals.